《Journal Of Marketing For Higher Education》雜志的最新年發文量為36篇。
這表明該刊在每年都會精選并發表一定數量的高質量文章,以保持其在商業:管理領域的學術影響力。
該刊聚焦于管理學-商業:管理領域的前沿研究,致力于推動該領域新技術和新知識的傳播與應用。同時它積極鼓勵研究人員詳細發表其高質量的實驗研究和理論成果。
該刊的平均審稿周期約為 。
Journal Of Marketing For Higher Education 雜志發文統計
文章名稱引用次數
- Co-creation in higher education: towards a conceptual model21
- Marketing your university on social media: a content analysis of Facebook post types and formats12
- The university brand and social media: using data analytics to assess brand authenticity8
- Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS ' brand loyalty6
- Determinants for the commitment relationship maintenance between the alumni and the alma mater5
- Social media and the university decision. Do prospective students really care?5
- Student-perceived organizational support and perceived employability in the marketing of higher education5
- Universities engaging social media users: an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes4
- Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions4
- Brand equity of academics: demystifying the process3
國家/地區發文量
- USA19
- Australia10
- Malaysia7
- Spain6
- Canada5
- England5
- CHINA MAINLAND4
- Pakistan4
- Portugal4
- Ghana3