文章名稱引用次數

• Predictive model assessment in PLS-SEM: guidelines for using PLSpredict86
• Rethinking some of the rethinking of partial least squares78
• Fifty years of the European Journal of Marketing: a bibliometric analysis54
• Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities22
• User experience in personalized online shopping: a fuzzy-set analysis22
• User experience sharing: Understanding customer initiation of value co-creation in online communities18
• Consumer emotional brand attachment with social media brands and social media brand equity18
• The effects of employee behaviours on customer participation in the service encounter: The mediating role of customer emotions15
• Social media engagement behavior A framework for engaging customers through social media content15
• Applying EEG in consumer neuroscience15