《Marketing Intelligence & Planning》雜志的最新年發(fā)文量為63篇。
這表明該刊在每年都會(huì)精選并發(fā)表一定數(shù)量的高質(zhì)量文章，以保持其在商業(yè)：管理領(lǐng)域的學(xué)術(shù)影響力。
該刊聚焦于管理學(xué)-商業(yè)：管理領(lǐng)域的前沿研究，致力于推動(dòng)該領(lǐng)域新技術(shù)和新知識(shí)的傳播與應(yīng)用。同時(shí)它積極鼓勵(lì)研究人員詳細(xì)發(fā)表其高質(zhì)量的實(shí)驗(yàn)研究和理論成果。
該刊的平均審稿周期約為 。
Marketing Intelligence & Planning 雜志發(fā)文統(tǒng)計(jì)
文章名稱(chēng)引用次數(shù)
- Instafamous and social media influencer marketing19
- How does greenwashing affect green branding equity and purchase intention? An empirical research15
- Customer brand co-creation behavior: conceptualization and empirical validation12
- Examining consumer-brand relationships on social media platforms12
- Effects of cognitive and affective trust on online customer behavior11
- Purchase decision of generation Y in an online environment11
- Antecedents of consumers' engagement with brand-related content on social media10
- Transformation of firm innovation activities into brand effect9
- The role of customer engagement in the involvement-loyalty link9
- What drives green brand switching behavior?8
國(guó)家/地區(qū)發(fā)文量
- India44
- Australia40
- USA35
- CHINA MAINLAND25
- Brazil23
- Spain13
- New Zealand12
- Taiwan8
- Sweden7
- England6
