《International Journal Of Research In Marketing》雜志的最新年發文量為49篇。
這表明該刊在每年都會精選并發表一定數量的高質量文章,以保持其在商業:管理領域的學術影響力。
該刊聚焦于管理學-商業:管理領域的前沿研究,致力于推動該領域新技術和新知識的傳播與應用。同時它積極鼓勵研究人員詳細發表其高質量的實驗研究和理論成果。
該刊的平均審稿周期約為 。
International Journal Of Research In Marketing 雜志發文統計
文章名稱引用次數
- The effect of social networks structure on innovation performance: A review and directions for research30
- Comparing automated text classification methods19
- Endogeneity in survey research19
- The impact of digital transformation on the retailing value chain15
- Hook vs. hope: How to enhance customer engagement through gamification13
- Extracting brand information from social networks: Integrating image, text, and social tagging data11
- Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads11
- Brand portfolio coherence: Scale development and empirical demonstration10
- Marketing analytics using anonymized and fragmented tracking data9
- Branding in the era of digital (dis)intermediation8
國家/地區發文量
- USA67
- GERMANY (FED REP GER)26
- Netherlands22
- England14
- CHINA MAINLAND12
- Australia11
- France10
- Canada8
- Israel7
- Belgium5