文章名稱引用次數

• The effect of social networks structure on innovation performance: A review and directions for research30
• Comparing automated text classification methods19
• Endogeneity in survey research19
• The impact of digital transformation on the retailing value chain15
• Hook vs. hope: How to enhance customer engagement through gamification13
• Extracting brand information from social networks: Integrating image, text, and social tagging data11
• Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads11
• Brand portfolio coherence: Scale development and empirical demonstration10
• Marketing analytics using anonymized and fragmented tracking data9
• Branding in the era of digital (dis)intermediation8