《Journal Of Advertising Research》雜志的最新年發文量為24篇。
這表明該刊在每年都會精選并發表一定數量的高質量文章,以保持其在商業:管理領域的學術影響力。
該刊聚焦于管理學-商業:管理領域的前沿研究,致力于推動該領域新技術和新知識的傳播與應用。同時它積極鼓勵研究人員詳細發表其高質量的實驗研究和理論成果。
該刊的平均審稿周期約為 。
Journal Of Advertising Research 雜志發文統計
文章名稱引用次數
- Enhancing Brand Credibility Via Celebrity Endorsement Trustworthiness Trumps Attractiveness and Expertise19
- Ambush Marketing Is Dead, Long Live Ambush Marketing A Redefinition and Typology Of an Increasingly Prevalent Phenomenon9
- How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers Boosting Consumer Perceptions of Celebrity Genuineness Through the Use of a Duchenne Smile in Advertising8
- The Perceived Fit between Instagram Influencers and the Endorsed Brand How Influencer-Brand Fit Affects Source Credibility and Persuasive Effectiveness7
- Face Presence and Gaze Direction In Print Advertisements How They Influence Consumer Responses-An Eye-Tracking Study6
- The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers Differences in Response by Gender To Messaging about England's Plastic-Bag Levy6
- The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf5
- Single versus Multiple Measurement of Attitudes A Meta-Analysis of Advertising Studies Validates the Single-Item Measure Approach5
- E-Cigarette Marketing On Social Networking Sites Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy5
- How Claim Specificity Can Improve Claim Credibility in Green Advertising Measures that Can Boost Outcomes From Environmental Product Claims4
國家/地區發文量
- USA76
- Australia18
- England16
- Sweden9
- Canada7
- GERMANY (FED REP GER)7
- France6
- Italy5
- South Korea5
- CHINA MAINLAND4